Boost Your E-Commerce Fulfilment Ready For Black Friday
Black Friday and Cyber Monday often promise consumers exceptional deals, and provide businesses with the opportunity to reach new customers and grow their brand at scale. Ensure your e-commerce fulfilment is at its best in time for the start of the sales season with us today.
The Codestorm Difference
With a roster of clients ranging from WWF to Vitl, Candy Kittens to Tarquins Gin and Doisy & Dam to Tribe, Codestorm is trusted by hundreds of businesses across various product sectors to deliver a premium e-commerce fulfilment experience for Black Friday and beyond. What makes Codestorm their preferred e-commerce fulfilment provider?
Our LINK platform keeps you up to speed with all of your orders and allows you to give each of your Black Friday customers the very best customer service with streamlined, in-built communications.
Exceptional Service Levels
We ship literally millions of items every year for e-commerce retailers that demand the best – with proven courier partnerships and fast turnaround times we are here to get your products out AND FAST!
Sublime warehouse space
Our 60,000 sq ft of state of the art warehousing space means you’ll never have to worry about dealing with the sheer volume of the Black Friday rush.
Black Friday and E-Commerce Fulfilment
In the digital age of online shopping, social media advertising and flash sales, it is no shock that many Black Friday shoppers will be relying on trusty technology to complete their orders this year. In fact, Black Friday in 2022 broke global records regarding orders placed online, rising 2% year on year. Furthermore, statistics from PwC indicate that brick-and-mortar shopping during the Black Friday sales may be a thing of the past, with only 17% of consumers opting to visit a storefront to browse Black Friday offerings in 2021 compared to 26% in 2018. This demonstrates just how much potential there is to make impressive sales over the Black Friday weekend using your e-commerce outlets.
Get ahead this Black Friday
As online sales become the norm for eager consumers to purchase their next Black Friday bargain, it is vital that your business stays ahead of your competitors by organising your e-commerce campaigns sooner rather than later. It is important that you begin advertising your Black Friday and Cyber Monday campaigns ahead of your competitors – after all, 82% of consumers choose a familiar brand for their first click when they search for a certain term. So, getting your campaign strategy sorted early and beginning to promote your marketing campaign well before Black Friday may be the key to success.
But that’s not all – no matter how well planned your campaign marketing may be, it is vital that your business has collaborated with a proactive e-commerce fulfilment partner like Codestorm to ensure that demand can be met and customer expectations exceeded. Black Friday offers huge opportunities for businesses to gain customers for life, albeit only if you provide exceptional customer service and speedy, secure delivery.
That’s where Codestorm comes in – our team of e-commerce fulfilment experts can handle exceptionally high volumes of product being picked, packed and distributed year-round. With 60,000 sq ft of warehouse space, our facilities are well-equipped to handle the Black Friday rush. We have a history of supporting our partners through sales peaks – from Dash Water’s swift growth to onboarding new partners and popular collaborations such as Candy Kittens X Voxi, which saw us fulfil 18,000 orders in just two days.
What’s more, our LINK platform makes staying on top of your orders, inventory and customer communications as easy as possible. LINK also ensures that you can access the best value shipping services and live inventory information during the Black Friday rush, removing the admin and complexity from this busy time of year. Black Friday just got a whole lot simpler.
More than Pick, Pack, Personalise and Post
With easy e-commerce integration, onboarding with Codestorm takes no time. Whether you use WooCommerce, Amazon, Shopify or any other form of e-commerce platform, our LINK technology can be set up quickly and without fuss
Do more than just Pick, Pack and Post – our bespoke packaging options and industry leading personalisation puts you firmly in charge of creating a world class customer experience. From personalised wine bottles to bespoke kitting and rework. This is fulfilment made simple.
Our relationships with major couriers, paired with our LINK technology, means that you’ll always have access to the best postage rates no matter what your order
As your partner, we’re passionate about providing our clients with optimal visibility at every stage of the fulfilment process – we give you all of your live order and stock data so you never miss a thing, and are always able to make the best decisions for your business/span>
When is Black Friday?
Black Friday takes place on the last Friday of November – in 2023, this falls on the 24th November. Cyber Monday follows three days afterwards on 27th November. Although this may feel distant, it is vital that businesses selling via e-commerce platforms start planning for the sale event of the year as soon as possible. After all, Google Trends indicates that ‘Black Friday’ related terms start to see an increase in search volume from as early as September as consumers begin planning their next shopping spree.
If your customers are already starting to search and plan for Black Friday, it is imperative that your business is preparing as early as possible to increase your visibility, order your stock, promote your products and come up with an action plan alongside your e-commerce fulfilment partner for optimal success. The old adage ‘failing to prepare is preparing to fail’ has never been more true!
Timing is Key
Know what your Black Friday best sellers are likely to be? Looking to produce bundles of your most popular products? Or are you considering creating exclusive, limited-edition sets for Black Friday?
Kitting is a fantastic way to create product bundles that are ready to dispatch in time for Black Friday. The brilliance of kitting is the fact that this can be prepared far in advance and at scale, all in time for the sales rush. This is a fantastic way to introduce your first-time customers to your brand by providing a selection of your best sellers, thereby eliminating the fuss for your customers to select the best products from your brand. This also increases the likelihood of return custom by providing a broader selection of products, making your customers more likely to purchase one of the many products they’ve received again in the future!
At Codestorm, we have been picking, packing and distributing product kits for years – from subscription boxes to exclusive collections and product bundles, we have experience in providing a speedy packing and kitting service you can rely on.